May
25
Senior Marketing Director NEW
Chicago, IL
Full Time
Snapsheet
Job Description

The Senior Marketing Director is responsible for conveying the Snapsheet brand to the market. Snapsheet has developed a unique culture and industry changing products which now need to be marketed to the industry, existing customers and potential new customers. This role reports directly to the President and spans from marketing and branding of the current products to new customer segmentation and everything in between.

Responsibilities:

  • Develop market segmentation strategies and marketing plans for each product line
  • Create customer perception maps and develop a go-to-market strategy to acquire new business
  • Work closely with management to convey the brand of Snapsheet to all key stakeholders in the industry
  • Develop and execute trade show marketing activities
  • Provide guidance and insight into pricing for new and existing products
  • Work with the graphic design team to develop a consistent brand image
  • Staff and manage a social media strategy to engage the industry

Qualifications:

  • BA/BS required, MBA preferred
  • 5-10 years of experience in marketing or brand management
  • The proven ability to complete a marketing project from conceptualization to implementation
  • Proficiency in PowerPoint and Excel

Minimum Education: University

Career Level: Executive (Department head, SVP, VP, etc)

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