SEM & Paid Social Manager (contract) NEW
Chicago, Illinois
Full Time
Wilson Sporting Goods
Job Description

Passion. Creativity. Integrity. Teamwork. Ambition. Innovation. These are the qualities that have made Wilson Sporting Goods Co. the number one sports equipment brand in the world. And these are the qualities that our global team embodies every day as we pursue one shared bold mission: to ignite the true potential in every athlete.


We know that great people are what makes our brand great. We know that teams who bring a variety of skill sets, experiences and perspectives to challenge the status quo and create game-changing product means we are doing right by the athletes and coaches we serve. And that’s why we work with each member of our team to help them dream, discover, grow and realize their own full potential.


Evolving the sports world and being the best partner for players is no small task. We are continually looking to add hard-working, ambitious, team-first individuals who desire to make a difference —and who love to help others win. Join us.

In this four month contract role, the SEM & Paid Social Manager works with the Ecommerce and Marketing teams to plan and execute digital ad buys in paid search, paid social, and programmatic display & video for Wilson's Family of Brands (WFOB): wilson.com, demarini.com, slugger.com, evoshield.com, atecsports.com and luxilon.com. This contract role will last from January 1, 2020-April 30, 2020.


Specific responsibilities include, but are not limited to:

Planning & Reporting:

  • Based on briefs received from the brand marketing teams and agreed upon KPI targets, plan, manage and optimize placements through paid search and social media channels. Incorporate occasional direct buys and advise on ancillary channels
  • Recommend optimal channel mix based on objective and target audience
  • Recommend optimal creative formats; test for CTR and conversion by target audience and category
  • Liaise with vendor partners (Adobe, Google, Facebook, etc) to continually improve capabilities
  • Develop and deliver reports to internal stakeholders at agreed upon intervals (weekly, monthly, etc), demonstrating channel, audience and creative-based value in delivering KPIs
  • Delegate tasks and some day-to-day management to Digital Marketing Specialist


  • Directly manage and execute all WFOB paid search initiatives in the US, EMEA, and potential future markets, ensuring all campaigns are achieving profitability goals and staying within allocated budget levels
  • Work with internal development + merchandising teams to optimize WFOB product feeds for Google/Bing Shopping, Facebook/Instagram, dynamic remarketing and Google Shopping Actions among other use cases; liaise with feed management partner (Feedonomics) for optimization, QA and testing
  • Work with CRM lead to create and test audience-based targets aimed at improving efficiency and conversion (relevance)
  • Assist Digital Marketing lead with periodic budgeting, projection modeling & reporting

Paid Social:

  • Directly manage and execute WFOB paid social placements in Facebook Business Manager and Twitter Ads. Explore/recommend other channels as appropriate
  • Continually test creative and messaging; deliver insights and recommendations to internal marketing and creative teams
  • Work with CRM lead to utilize 1st party data in audience-based targets

Programmatic Display:

  • Incorporate display & video advertising into campaigns as appropriate to grow cookie pools at the top-of-the-funnel and remarket to consumers who are ready to buy
  • Work with CRM lead to utilize 1st party data in audience-based targets


This role requires a Bachelor’s Degree in Marketing or a related area.  We are looking for a candidate with a minimum of 5 years of strong experience in in a multifaceted digital marketing role, with at least 2 years in an agency setting (primary focus on at least one of the above-mentioned disciplines).  Prior experience in e-commerce is strongly preferred.


Other qualifications include:

  • Advanced channel and audience-based targeting knowledge; equally comfortable running prospecting/engagement vs remarketing/conversion-focused campaigns
  • Intermediate-to-advanced operational knowledge of Google and Bing Ads; experience with Adobe Ad Cloud and Audience Manager preferred; Google Ads Certified
  • Intermediate-to-advanced operational knowledge of Facebook Business Manager, Twitter Ads, YouTube and associated analytics platforms
  • Intermediate-to-advanced operational knowledge of Adobe Analytics, Google Analytics, and Google Tag Manager
  • Familiarity with external research tools such as SEMrush, Google Keyword Planner, and Google Trends
  • Proficiency in Microsoft Office
  • Highly analytical and skilled with data; an Excel wizard
  • Highly curious. Fueled by the opportunity to learn from and teach with data
  • Equally comfortable working independently and in team settings
  • Able to independently identify gaps and opportunities; works to prioritize with little supervision
  • A strategic thinker that can execute and drive business results; comfortable in the gray and able to identify opportunities not seen by others on the team
  • Comfortable wearing many hats and willing to jump in wherever needed
  • Thrives in a fast-paced environment that requires quick decision making
  • Has solid attention to detail with strong organization and project management skills
  • Has excellent verbal and written communications skills
  • Proven ability to work under pressure, prioritize and meet multiple deadlines
  • Available to work occasionally on evenings and weekends to support hot market sales (e.g. World Series) and peak selling periods (e.g. Black Friday)

Minimum Education: University

Career Level: Manager

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