Jan
10
PPC Specialist NEW
Chicago, Illinois
Full Time
Direct Commerce Group
Job Description

DCG marketing team is seeking an experienced, results-driven professional to drive the execution of our SEM advertising strategy. The ideal candidate is a passionate marketing leader who has a track record of achieving (and measuring) great results through paid search advertising. He or she will manage a multi-million dollar budget and work with various stakeholders to drive business outcomes including new customer acquisition, awareness, product adoption and sales for DCG owned properties and third-party clients. This marketing leader needs to be passionate about measuring results and ROI and not driving short term results at the expense of long term gain. He or she will be known for testing and innovating in new areas and leveraging opportunities to scale the program based on results.

Responsibilities:

  • Manage DCG client paid search advertising budgets across Amazon, Google and Bing platforms for all campaigns
  • Build and optimize campaigns including Sponsored Products, Sponsored Brands and Product Display across all Amazon paid search platforms for all Tall Ridge business unit clients
  • Execute direct paid search budget spend strategy for OfficeDesigns business unit
  • Set up testing plans (copy, ads, landing pages) for continuous performance improvement and optimization of the campaigns
  • Synthesize data, analyze results, identify trends, report and execute on key findings to achieve paid search objectives
  • Work closely with the Analytics and Finance team to measure and report results to DCG leadership
  • Utilize various reporting interfaces and campaign management software as applicable (Tableau, Google Ads, Google Analytics, Amazon Seller Central, Amazon Media Services)
  • Work closely with the SEO team to identify opportunities based on free/organic search results

Qualifications:

  • 2-3 years of relevant work experience in SEM
  • A bachelor's degree is required
  • Experience with clickstream analysis, attribution, web analytics, A/B testing, SEO and other online marketing activities a strong plus
  • Google Ads certification preferred
  • Amazon advertising experience preferred
  • Experience in conversion rate optimization, landing page optimization, HTML, site architecture and UX
  • Ability to multi-task and prioritize in a fast-paced and dynamic work environment
  • An organized individual with great attention to detail and focus on quality of results
  • A self-motivated individual; a good team player
  • Strong written and verbal communications skills, as well as an entrepreneurial spirit, the ability to influence others and strong cross-functional leadership

Minimum Education: University

Career Level: Experienced (Non-Manager)

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