Feb
11
Direct Response Copywriter NEW
Chicago, Illinois
Full Time
Zacks Investment Research
Job Description

We are seeking a persuasive direct-marketing writer with three to five years of experience to join our team at Zacks Investment Research. You’d be part of our Zacks.com business unit based in Chicago, IL that is experiencing tremendous growth.

Job Description: Compel intelligent, stock-savvy investors to take immediate action by subscribing to one of our investment research services. Also write clear educational pages, and work with stock research editors to make their articles more inviting to read and our copy more informative.

Responsibilities

  • Create impactful copy for display ads, emails, advertorials, video sales letters, landing pages and buy pages. Direct sell as well as lead generation.
  • Able to edit, proofread and provide feedback on written project deliverables.
  • Work closely with marketing managers and editorial team.
  • Collaborate with designers to ensure copy and design work together to achieve optimal results.
  • Brainstorm ideas for new campaigns, tests, upsells etc.
  • Traffic copy through approvals.
  • Research to uncover facts, statistics, and concepts that add power and depth to your presentation.

Qualifications:

Job Qualifications

  • Strong writing skills for body copy as well as headlines.
  • 3+ years’ experience creating compelling direct response sales copy with strong calls to action targeted to customer acquisition, retention, and engagement – and proven results.
  • Attention to detail a must and strong organizational skills
  • Web copy experience.
  • Excellent written and verbal communication skills.
  • Strong organizational skills and attention to detail
  • Financial writing background and/or understanding of the stock market a big plus.
  • Basic HTML knowledge helpful.
  • College degree preferred.

 

Compensation:  Salary and bonus plan will be offered commensurate with experience.

Company Description
The Zacks Group of companies consists of Zacks Investment Research (ZIR ), Zacks Investment Management (ZIM ), and Zacks Trade.

ZIR, founded in 1978 is the 2nd largest provider of independent stock, Mutual fund and ETF research in the US. The Professional Services Division of ZIR is one of the largest providers of software analytics and investment data to professional investors. The Zacks.com Division of ZIR operates one of the most widely used investment information sites on the web and provides active self-directed individual investors with research and investment tools designed to help them become more successful traders and investors.

ZIM, our wealth management firm, is an SEC registered RIA that manages over $5 Billion for high net worth individuals and institutions interested in long term value creation. Zacks Trade our broker dealer provides discount brokerage services and Model Portfolios to both active individual traders and to long term investors.

Minimum Education: University

Career Level: Experienced (Non-Manager)

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