Measurement Trends and Benchmarks
Thursday, March 2nd 12:00 PM @ 1871
Everyone touts their metrics as the best, but we will peel back the methods that help arrive to those leading metrics. What makes them the best and what are the current industry benchmarks? The measurement journey goes from clear strategy, well informed KPIs, sound implementation and finally measurement. What happens when strategy and measurement don’t align? Who is to blame?
Join CIMA for lunch on Thursday, March 2, 12pm at 1871 (222 Merchandise Mart Plz Ste 1212) to hear our industry thought leaders answer these questions and the questions you bring to the discussion in this very interactive forum.
Hear from our expert panel:
Chris Langel, Global Vice President; Sales at Moat
Samantha Jahnke, Group Director at OMD
Paul Charpentier, Vice President; Data & Analytics at Starcom
11:30am – 12:00pm Check-In
12:00pm – 12:30pm Lunch
12:30pm – 1:30pm Presentation
Member Ticket(s) – $55
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