How Do Marketers Understand and Navigate the New Political Landscape?
Tuesday, May 16th 6:00 PM @ The Art Institute of Chicago (Chicago Stock Exchange Ballroom)
The 2016 Election was unprecedented, and there’s a lot to learn about how to treat the new political climate for everyone impacted by it. Marketers are not exempt from this, so we’ll dive into how this year’s unusual and unpredictable media environment is challenging marketers and advertisers. Join us as our expert panel discusses strategies and answers questions, such as:
– Have the political changes directly impacted an increase or decrease in ad spending?
– How is fake news / misinformation influencing brand communication?
– Are your client’s brand messages in danger of being labeled as intrusive or untrustworthy?
– Why should media credibility matter to marketers and advertisers?
We’d like to hear from you too! Log into sli.do/cima to tell us what you’d like to hear.
Join CIMA for cocktails, networking and conversation on the evening of Tuesday, May 16th at the Art Institute, Chicago Stock Exchange Ballroom from 6:00pm – 9:00pm as CIMA brings together industry insiders in media and marketing alike to explore this new dynamic together.
Member Ticket(s) – $75:00 (**MEMBERS MUST LOGIN & APPLY PROMOTIONAL CODE)