Is TV dead? No…It’s simply advanced
Thursday, April 18th 6:00 PM @ Convene (131 S Dearborn)
Welcome to the age of Advanced TV!
With consumer behavior changing, and technology advancing rapidly, marketers are quickly adapting to new delivery methods like Advanced TV. In this next CIMA educational seminar, come learn from a panel of industry experts in this dynamic space. This panel will bring a variety of perspectives from publisher, agency, and advertiser to help you make sense of the Advanced TV space, highlight targeting opportunities and provide best practices for you to apply.
Kevin McTigue, Clinical Associate Professor of Marketing, Northwestern University’s Kellogg School of Management
Kristin Sullivan-Stoesser, Vice President of Sales, ComScore
Garrett Winkler, Director, Connected Television Lead, Modi Media, part of GroupM
Matthew Kramer, Managing Director, Advanced TV, Omnicom Media Group.
5:30pm – 6:00pm Check-in
6:00pm – 6:30pm Networking
6:30pm – 7:30pm Panel Discussion
7:30pm – 8:00pm Networking
Member Ticket(s) $40.00 (MEMBERS MUST LOGIN)
Non-member Ticket(s) $75.00
Special Offer (Event Ticket + Membership) $140.00