These brand guidelines serve as a resource to define CIMA's visual elements.

Brand Guidelines

Color

 

Hex: #36BDEE

RGB: 54/189/238

CMYK: 0.7731/0.2059/0/0.0667

 

Hex: #F0484C

RGB: 240/72/76

CMYK: 0/0.7/0.6833/0.0588

 

Hex: #0F263A

RGB: 15/38/58

CMYK: 0.7414/0.3448/0/0.7725

 

Hex: #F5F5F5

RGB: 245/245/245

CMYK: 0/0/0/0.0392

Typography

We use Open Sans exclusively across our site.

Heading 1 is Open Sans Bold at 36px.
Heading 2 is Open Sans Light at 36px.
Heading 3 is Open Sans Bold at 18px.
Body copy is Open Sans Regular at 16px.
Small text is Open Sans Regular at 12px.

UI Elements

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