Chicago Interactive Marketing Association

Founded in 1997, we are a dedicated group of digital and interactive marketing professionals working to provide the Chicago interactive marketing community with opportunities to network, learn, and share expertise.

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BIG DISCOUNT for the Academy of Digital Media Webinars

Academy of Digital Media Webinars CIMA and the Academy of Digital Media (formerly Laredo Group) have partnered to offer CIMA members an exceptional offer for the very best digital media training available anywhere in the world. BIG DISCOUNTS FOR CIMA MEMBERS! Here’s how to get your discount: Click here to…
Mar 02 • 12:00 PM

Measurement Trends and Benchmarks

Everyone touts their metrics as the best, but we will peel back the methods that help arrive to those leading metrics. What makes them the best and what are the current industry benchmarks?  The measurement journey goes from clear strategy, well informed KPIs, sound implementation and finally measurement.  What happens when strategy and measurement don’t align?  Who is to blame?

Join CIMA for lunch on Thursday, March 2, 12pm at 1871 (222 Merchandise Mart Plz Ste 1212) to hear our industry thought leaders answer these questions and the questions you bring to the discussion in this very interactive forum.

Hear from our expert panel:
Chris Langel, Global Vice President; Sales at Moat
Samantha Jahnke, Group Director at OMD
Paul Charpentier, Vice President; Data & Analytics at Starcom

Get Involved!  Ask Your Questions Now!

11:30am – 12:00pm  Check-In
12:00pm – 12:30pm  Lunch
12:30pm – 1:30pm  Presentation


Ticket Prices:
Member Ticket(s) – $55

Board Members
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Opportunities within the Board begin at the Director level, and can progress into a Vice President position.
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