Chicago Interactive Marketing Association
P.O. Box 543481
Chicago, IL 60654-0481
708-748-3330
info@chicagoima.org

Maximize Your Resources.

Seminars, Info & Whitepapers from CIMA!

Interactive is not a gentleman's pursuit. There's no armchair philosophy or country club etiquette. Our field is in a constant state of rapid advancement. The true action is in the trenches, and that's why we're here: digital entails virtually all the money and excitement in the market.

No one's an expert at any one aspect of interactive for very long, and this makes imagination, curiosity and teamwork much more important than politics and management. Welcome to the ultimate field of continuous learning, where the latest rage takes you a week before it's back to square 00110.

Keep tabs on rapid advances in digital marketing. Do More with what you learn. Digital favors she or he who goes first.

CIMA RESEARCH

The Digital Future Report Surveying the Digital Future Year FourTen Years, Ten Trends
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Forrester ResearchForrester Research is a technology and market research company that provides pragmatic advice to global leaders in business and technology. With hundreds of analysts and coverage areas, we are the only company that creates forward-thinking research specifically for your role in the organization.
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Geography 3.0, What It Is and What It MeansA new synthesis in the Knowledge Economy - Fast forward to the past
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The U.S. Healthcare System: Can This Patient Be Saved?"Yes," says team of healthcare experts, employer CEOs and patient representative, "But you must change your ways"
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7th Semi-Annual Survey ResultsSee the results from our 7th Annual Semi-Annual Survey.
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CONTINUING EDUCATION

2010-06-16 01:40:11
CHICAGO INTERACTIVE MARKETING ASSOCIATION’S 8TH SEMIANNUAL/Q1 2010 SURVEY RESULTSTo gauge the state of the interactive marketing industry and explore trends, the Chicago Interactive Marketing Association (CIMA) conducted its eighth semiannual survey. Data was collected during Q1 2010 from over 100 respondents across the CIMA community.
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DePaul University6 Week Certificate Program - Online Practical Internet Marketing Certificate Program
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Columbia CollegeInteractive Advertising: Course presents and explores marketing communication through digital media. Several converging techniques are introduced: computer-based multimedia, television, computer networks, telephone, and cable systems.
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Columbia CollegeE-Commerce/Database Marketing: Course teaches students to use database marketing to increase efficiency. Students learn to create profitable one-to-one customer relationships that gain information necessary to understanding customer behavior.
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Northern Illinois UniversityInteractive Marketing: The goal of the interactive marketing program area of study is to provide students with a current, up-to-date internet marketing class schedule intended to prepare them for careers in interactive marketing or related fields.
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Laredo GroupThe Laredo Group is a leading training and consulting firm dedicated to helping clients increase sales and decrease costs through knowledge and efficiencies related to online advertising buying and selling, search engine marketing, and site optimization. The Laredo Group provides customized general sales training & coaching for companies and individuals, media training for buyers and sellers, and custom consulting services designed to increase the revenue potential and production of staff and products for both traditional, online and cross-platform sales and marketing activities.
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DePaul University10 week Certificate Program- Jacobs & Stone Multichannel Marketing Communications (MC2) Certificate Program: Creating Direct, Interactive and Measurable Media Strategies
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INTERACTIVE

The Oreo DoctrineThis version of "The Oreo Doctrine" was presented by Upstream Group President Doug Weaver to the Chicago Interactive Marketing Association on April 19, 2007. A revised presentation of the concept was offered the following month as the opening keynote to the iMedia Agency Summit in Austin, Texas.
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Social Advertising Best PracticesReleased May 2009
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21st Century Brand Building with Facebook, LinkedIn and TwitterRejuvenating Traditional Brands, Creating Dynamic New Brands
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Using LinkedIn for International BusinessScale Your Cross-Border Business by Building Trusted Relationships Online
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A Marketing Executive's Guide to TwitterHow Microblogging is Emerging as the New Intimacy
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How Social Networks Are Growing in HealthcareThe Golden Opportunity to Support Reform
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Realizing Value from Social Networks: A Life Cycle ModelFusing business development and social networking to create breakaway value
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Web 2.0 Case Study: Barack Obama's Use of Social MediaConventional wisdom scuttled - Disruption preview - Business in batter's box
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Enterprise Digital Social Networks: Executive Adoption Snapshot 20082009 Poised as inflection point in enterprise usage - LinkedIn increases relevance to B2B executives
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patientslikeme: Healthcare Web 2.0 Innovator Case StudyHow a "Facebook for health conditions" is redefining privacy and collaboration
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BRANDING

Brandweek: Why Starbucks Is the Top Brand on FacebookStarbucks has been racking up accolades in the digital and social media space. As of July 23, the coffee chain surpassed Coca-Cola as the most popular brand on Facebook, with more than 3.6 million fans, per InsideFacebook.com, an independent blog that tracks the social networking site’s developments. It was also named the No. 1 “most engaged brand” in a report published by Altimeter Group last month. These recent feats are the result of Starbucks’ aggressive digital and social media strategy, said Starbucks digital strategy director Alexandra Wheeler in an interview with Brandweek.
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Brandweek: CMOs Feeling OptimisticWhen it comes to the current economic state, chief marketing officers are feeling a lot more optimistic. They expect an increase in customer activity over the next year, and to shift more dollars toward Internet marketing, per a study released this week by Duke University's Fuqua School of Business in conjunction with the American Marketing Association.
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ASSOCIATIONS

Search Engine StrategiesSearch Engine Strategies (SES) is the leading global conference & expo series that educates delegates on search engine marketing (SEM), including optimization (SEO) and advertising strategies, tactics and best practices. SES Search Marketing Events provide instruction from the industry's top Search experts, including representatives from the Search Engines themselves. Look below for an event near you or read on to find out more about our conference & expo series.
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Word of Mouth Marketing AssociationWOM (word of mouth) is for everybody, and WOMMA is the organization at the heart of the battle to keep WOM marketing honest, ethical, and responsible so that our industry can thrive.
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Technology Executives' ClubThe Technology Executives Club provides information to help IT Executives and Line of Business executives enable corporate growth and innovation through information technology.
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Interactive Advertising BureauThe IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising.
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Online Publishers AssociationFounded in June 2001, the Online Publishers Association (OPA) is a not-for-profit trade organization dedicated to representing high-quality online content providers before the advertising community, the press, the government and the public.
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Chicago Chapter of American Marketing AssociationChicago's chapter of the American Marketing Association offers marketing professionals like you the competitive advantage you need today. The largest of all of AMA's 70-plus chapters, Chicago AMA serves more than 1500 members, Chicago's vital business community plus area colleges and universities through a wide range of benefits and services especially for marketers.
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Chicago Association of Direct MarketingThe Chicago Association of Direct Marketing (CADM) serves marketers in Chicago and throughout the Midwest who integrate all forms of direct response marketing — including online and offline channels — to generate positive and measurable results.
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Association for Multimedia CommunicationsFounded in 1990, the Association for Multimedia Communications (AMC) is Chicago’s premier networking and professional organization for people who make New Media happen. Whether it’s the Web, CD-ROMs and DVDs, interactive kiosks, streaming media, or other digital forms, the AMC promotes understanding of technology, e-learning, and e-business. Our goal since inception has been to help members achieve success through education and networking.
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Chicago Advertising FederationThe CAF today continues to play a unique role in Chicago's advertising community because it continues to cherish the very principles upon which it was founded to create growth opportunities for both the businesses and individuals who make up Chicago advertising.
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Denuo Flash: Courtney Acuff talks mobile, advising panelists to think value proposition.

Written by Mary Debrunner
March 8, 2010

Courtney Acuff joined a handful of mobile experts last Thursday to discuss the state of the mobile industry and where it’s headed. This 75-minute panel, held at the downtown Hilton, was sponsored by the Chicago Interactive Marketing Association (CIMA) – the city’s only organization focused solely on interactive marketing. Topics ranged from scalable mobile tactics to accurate metrics/analytics and how the platform can be monetized and built to last.