Chicago Interactive Marketing Association
P.O. Box 543481
Chicago, IL 60654-0481
708-748-3330
info@chicagoima.org

03.18.2010	CAF Professional Enrichment Seminar - Social Media: There is No Black Box Social Media: There is No Black Box - Presented by the Chicago Advertising Federation and Dave Schneider & James Scott from Tribal DDB
Time: 08:00:00 AM	Location: DDB

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Professional Enrichment Seminar: Social Media: There is No Black Box Tweeting? Friending? Tagging? Buzzing and Blogging? The world of marketing has never undergone such a fundamental shift as it has with the invention of the Social Web. While brands have never been able to get closer to their consumers to not only understand their intentions, but their actual behaviors, often that relationship can be a little too close for comfort. In an environment where the right (or wrong) consumer experience can have immediate impact on your brand, navigating the digital landscape while relinquishing control is treading on shaky ground for most advertisers and marketers with few guiding principles. But regardless of the landscape, regardless of the new tool set that exists in the marketplace, one thing is entirely certain: There is No Black Box. The goal of marketing to connect consumer wants and needs to those brands that can best provide value has and will continue to yield success. Success that drives brand engagement, campaign metrics, and yep, client business. Whether you are a corporate marketing executive, agency creative, or media, come hear Dave Schneider, Director of Client Services, and James Scott, Account Director of Tribal DDB, a 2008 Advertising Age "A-List Agency" and "2007 Agency Network of the Year" address the group to hear what opportunities exist and how they have successfully taken advantage of the rapidly evolving digital landscape for a spectrum of Fortune 100 B2B and B2C clients such as McDonald's, Lowe's, State Farm, OfficeMax, and Emerson. Register Online Today at www.Chicagoadfed.org March 18, 2010 8am Registration 830-10am Presentation Hosted by DDB & Tribal DDB 200E.Randolph Drive 40th Floor Chicago, IL 60601