05.19.2010 MEMBERS MUST LOGIN
Measuring and Monetizing Digital Media ROI
Time: 05:30:00 PM Location: Westin (909 N. Michigan Ave.)

Moderator:

Cary R Goss

Cary R Goss

Vice President, Sales
Adcurate

Pricing:

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Panelists:

Andrew Stein

Andrew Stein

Vice President, Marketing Planning
Kmart Corporation

Brett Mowry

Brett Mowry

VP/Group Director, Strategy & Analytics
Digitas

Domenico Tassone

Domenico Tassone

Lead Digital Marketing Consultant
Bristol-Myers Squibb/Seiche Analytics

Perianne Grignon

Perianne Grignon

VP of Media Strategy and Chief Marketing Officer
XplusOne

Have a friend who may be a great speaker for this event? Let us know!

As Digital Media budgets continue to grow, it is becoming crucial for clients and agencies to have an effective plan for measuring ROI and monetizing digital media campaigns. Join CIMA and a panel of industry experts as they debate and discuss the following questions & topics about Digital Media ROI.  

  • How has successful marketing ROI been measured?
  • What are the standard measurements of ROI and what tools are available to support the standards?
  • Should there be different ROI standards for digital media and offline media? 
  • Branding campaigns and DR campaigns?
  • Differences in metrics associated with display and search vs. video, mobile & social.
  • Examples of the best emerging tools for measurement.
  • Upcoming changes throughout the next 5 years. 

Please join the CIMA community which is comprised of agencies such as Cramer Krasselt, Digitas, Starcom, Fuor Digital, DDB, and Draft FCB. You also may run into a client from one any one of these leading companies: Discover Card, Bristol Myers, Sears Holding Company, Valspar, Hyatt, Walgreen's, or ConAgra.

 

Agenda:

5:30 - 6:00pm Check-In
6:00 - 6:30pm Reception
6:30 - 7:00pm Dinner
7:00 - 8:00pm Presentation/Discussion
8:00 - 9:00pm Post-Reception (Cash Bar Only.  No Credit Cards.)

Sponsored By

AdBrite
IAC Advertising - Chicago
Mediaplex
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