NEW YORK– March 26, 2010 – Digitas (www.digitas.com), a leading global digital marketing and media agency, and sister agencies Publicis and Spark Communications have been awarded a GOLD REGGIE® for the T.G.I. Friday’s Woody’s Burger Bet promotion.

These prestigious awards, sponsored by the Promotion Marketing Association (PMA), are the highest honor in integrated marketing. Winners were selected from 339 entries and were announced during the REGGIE Gala Awards dinner, part of the PMA's Annual Integrated Marketing Conference, at the Fairmont Hotel in Chicago on March 24.

Category: National Consumer - Budget over $5 million

Campaign: T.G.I. Friday's: Woody's Burger Bet

Marketer: T.G.I. Friday's

Agency: Digitas, Publicis, Spark Communications

In 2009, Digitas won a BRONZE REGGIE in the National Consumer (Budget between $1M-$5M) category for the GMC Acadia and The Ellen Show “Whutt the February?” promotion.

The agency also received BRONZE awards in the Digital (Budget over $1M) and Local, Regional Market (Budget over $1M) categories in 2007.

For more information on the REGGIE Awards, please visit: http://www.pmalink.org/?reggieawards