FOR IMMEDIATE RELEASE
Contact: Jen Brady, VP Marketing, CIMA
312-607-1400
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August 17, 2009

CHICAGO – Chicago’s largest interactive marketing association, The Chicago Interactive Marketing Association (CIMA), announces the launch of its updated website featuring social community capabilities and digital marketing resources. The website fortifies CIMA's position as an organization leader in interactive marketing community while providing an enhanced platform to ensure CIMA continues to provide thought leadership to the interactive marketing landscape. The fully revamped website design represents CIMA's commitment to evolve in the ever-changing and dynamic world of digital marketing.

The CIMA website was built and tailored to multiple levels of interactive professionals including Marketers, C-Level Executives, Media Planners and Buyers, and Media Publishers. The site showcases CIMA's expertise as a digital resource with content highlighting CIMA’s Educational and Social Networking Events, national industry research and local and national job boards. It provides senior industry insights to the community and further enables CIMA's mission to provide a forum for all digital professionals to share ideas and connect with colleagues to promote the value and success of interactive marketing.

CIMA has over 1,000 active members and the website serves as a social hub connecting members with like-minded professionals. Over the next few months, the resource areas of the site will feature interactive polling about industry relevant topics, CIMA event podcasts and videos. Members benefit from many website functions and are provided with areas to update their professional CIMA profiles, submit jobs, and post industry event photos and events.

Mark Ailsworth, CIMA President, emphatically comments: "The website update is long overdue but we are extremely pleased with how the social capabilities and depiction of our expertise came to life on the site. As an all-volunteer organization, our Members and Board of Directors pitched in, employed their talent and delivered a website that showcases the Chicago Interactive Community."

CIMA partnered with Chicago-based agency, AlphaZeta, for the project. Jessica Boggs, CIMA Board Member and AlphaZeta Creative Director, committed to spearheading the project and delivered a lasting and quality site design for CIMA and the CIMA community.

About CIMA: The Chicago Interactive Marketing Association’s mission is to provide a forum for all professionals involved in interactive marketing to share ideas, continue their professional development, identify best practices, meet and stay connected to industry colleagues, and promote the value and successes of interactive marketing. You can learn more about CIMA at www.ChicagoIMA.org.