Chicago Interactive Marketing Association (CIMA) Hosts September Panel Discussion: “Take Your Online Lead Generation to the Next Level”

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The Chicago Interactive Marketing Association (CIMA), the city’s only interactive-centric organization, will provide insights into this business challenge in its September 22, 2011 educational event, “Take Your Online Lead Generation to the Next Level.”  The luncheon will take place at the Holiday Inn Chicago Mart Plaza (350 W. Mart Center Drive) in the Sauganash East Ballroom on the 14th Floor.  Open to all business professionals in the Chicagoland area, lunch will be served from 11:15 – noon and the panel discussion and Q&A session will run from noon – 1:30 p.m. The registration fee is $40 for CIMA members and $60 for nonmembers.  Special group rates are available.

The event will feature a panel of local industry experts including, Cass Baker, EVP of Product Development at Leapfrog Online; Nancy Hamlin, Vice President of Marketing and Merchandising at 1800Baskets.com and Bob Girolamo, General Manager a CoolSavings.

The panel, all of whom have had success in driving quality leads through traditional online media, will discuss how this success applies to the new online media world.  They will answer questions such as, “how does new media drive quality leads like traditional digital media” and “how can you turn social, video and mobile marketing efforts into quality online leads.”

“As an organization, it is our mission to educate our members on industry best practices that help solve everyday business challenges,” said Cary Goss, President of CIMA and Vice President of Sales & Business Development at Auditude “This panel will give attendees information they need to expand and advance their online lead generation strategy.”

To register for this event, please click here.  If you are a member of the media and wish to RSVP, please contact Rachel Lukawski-Kuna at This email address is being protected from spambots. You need JavaScript enabled to view it. or (773) 610-8454.  For more information about CIMA and other upcoming events, please visit www.chicagoima.org or email This email address is being protected from spambots. You need JavaScript enabled to view it. .

About CIMA

CIMA, www.chicagoima.org, is Chicagoland’s only interactive-centric organization devoted to the enhancement and development of interactive business.  Founded in 1997, CIMA focuses on thought-leadership and outreach through forums, panels and seminars and has been lauded by industry professionals, think-tank panels and corporate marketing blogs.