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Chicago Interactive Marketing Association

Founded in 1997, we are a dedicated group of digital and interactive marketing professionals working to provide the Chicago interactive marketing community with opportunities to network, learn, and share expertise.

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Fostering Consumer-Brand Relations in Social Media by Lauen Labrecque

As the 2013-2014 CIMA professor, one of my goals is to highlight academic research that is particularly useful for practitioners in the field of interactive marketing. In this post I will highlight my recent research on consumer-brand relationships, which was sponsored by CIMA. This research appears as a peer-reviewed article…
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