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May 15, 2008
CIMA lunchBYTE: Has the traditional creative process been eliminated due to User Generated Content? Is everyone now a Creative?

Time: 11:30am - 1:30pm
Location: The Westin (909 N. Michigan Ave. 2nd Fl, West Tower)
Member Price: 25
Non Member Price: 30

CIMA lunchBYTE: Is Everyone Now a Creative? Has the Traditional Creative Process Been Eliminated Due to User Generated Content?

User Generated content is exploding due to the ease with which it is possible to create and disseminate content. An idea has emerged that “users” — consumers, fans, regular average folk — can create content that media companies and brands can leverage. Is this compelling idea a myth or reality? What impact will this have on the traditional creative process?

Will there be a need for creative agencies? Is media now driving the “creative process”? Many argue that the success of creative -- not the quality of creative but its result -- can also depend on media.
Furthermore, marketers are now investing in tactics such as blogs and podcasts to allow their target to create “creative.”

Will these tactics lead to campaign/client success? As media planners increasingly lead the charge for all marketing, integration between media teams and their creative counterparts is vital. Media agencies are adding creatives to their media teams to work together as a unified effort to build a brand or reach top prospects. In turn is media turning into creative? Or rather, is user generated creative turning into media?

Agenda:
11:30am - 12noon Check-in/Registration
12n - 1:00pm Luncheon/Panel Discussion
1:00pm - 1:30pm Q&A

Location:
The Westin
909 N. Michigan Avenue
2nd Floor, West Tower

Early Bird Special (April 8th - April 30th)
Membet Ticket(s) - $25
Nonmember Ticket(s) - $30

Registration (May 1st - May 9th)
Member Ticket(s) - $30
Nonmember Ticket(s) - $40

Special Thanks to our Co-Sponsor YAHOO!

CIMA will be donating 5% of the May’s event revenue to a charity of choice on behalf of all the panelists: Jon Suarez-Davis to the Northwestern School of Communications. Neil Perry to the Ronald McDonald Children's Charities, Chicago.  Barbara Gorder to the Scholarship Fund at the Bishop's School.  Paul R. Marobella to the American Diabetes Association.

Moderator:
Jen Brady, CEO and President, Innovative Marketing Consulting, CIMA BOD Member.

Speakers:
Neil Perry, Marketing Consultant, Philadelphia-based
Dean Suarez-Starfeldt, Vice President, Strategic Planning, Biggs|Gilmore
Paul R. Marobella, Jr. -Managing Director, Wirestone/Chicago
Briar Waterman, Creative Director - Interactive, EuroRSCG/Chicago
Barbara Gorder, President, Undisclosed Location

Special thanks to sponsor:

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